Project Managers are Gate Keepers to Your Sanity
Ask any project manager whether she’s ever had to rework a schedule, move a resource, or change an internal deadline, and she’ll probably give you the facial expression for, “You’re kidding me, right?”...
View ArticleCan Smartphones Resurrect the Clever Headline?
I know the rules for writing an SEO-friendly headline. I have them hanging in my cubicle. I stare at them daily. At times, I feel like they taunt me. The rules for search engine optimization (SEO) do...
View ArticleCreate Content With a Purpose
Think about your favorite website or Facebook brand page. You probably don’t like it for the fancy graphics, or simply because it’s giving away free stuff. Whether or not you’re aware, you come back to...
View ArticleLook Before You Retweet
If Twitter were a nation, its currency would be retweets. Your status increases and you attract more citizens—aka followers—by posting thoughts and information you think will be favored by the masses....
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Career Opportunities at Imagination
As we’ve mentioned before, business is booming at Imagination. With steady growth come a number of open positions. Here at Imagination we help our clients build and strengthen relationships with their...
View ArticleImagination named Content Marketing Agency of the Year
We are proud to announce that Imagination was named the 2012 Content Marketing Agency of the Year by the Content Marketing Institute. The award was presented at the Orange Awards Gala on Sept. 6, 2012,...
View ArticleBrand-surfing
Not to date myself, but there was a day when most people only had 5 TV channels to choose from. Brands had a limited number of places to distribute content. Sometime in the last couple decades that...
View ArticleContent Strategies Need More Than Just Words
When clients say the word “content,” nine times out of 10 they’re referring to written content: text-based articles, marketing blurbs, social media posts. You know, words. But content is so much more...
View ArticleAllstate Presents Bedtime Stories
To help the blog team create a fun marketing campaign targeting families, Imagination partnered with Allstate to create a series of Bedtime Story videos. These animated shorts put a unique spin on...
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Are You a Condescending Corporate Brand Page?
A couple of weeks ago, my colleague sent an email that linked to a Facebook page called “Condescending Corporate Brand Page.” Her message was: Please check it out. Yes, it’s snarky and hilarious and a...
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Facebook Fans: Focus on Quality, not Quantity
When I look at the number of friends I have on Facebook it makes me laugh. Sometimes I don’t even recognize faces as I scroll through my list. My real-life friends suggest that I “unfriend” these...
View Article1 Billion Crazy Facts About Social Media
One billion facts—admittedly with a few missing. Still, one billion seems to be an important number these days, considering recent news. Earlier in October, Facebook announced that 1 billion people are...
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The Content Experience Path
More and more companies are creating content as part of their marketing mix. They realize in a world that’s always on, content is the bridge to build connections with customers and prospects. The...
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The Perfect Recipe for Social Success
Betty Crocker has been a part of our kitchens for nearly a century. Now we can be a part of hers. This month, Betty Crocker launched an Instagram account, allowing thousands of users to virtually...
View ArticleImagination Wins 2012 Davey Award
Imagination is proud to announce our recent win at the 2012 Davey Awards. Orange Magazine won a Silver Davey Award in the Website category. The annual International Davey Awards honor the achievements...
View ArticleBrand Stand
The old adage “Don’t talk about religion or politics” is a good rule to live by when it comes to family and friends. But what about when it comes to social media? In an era of countless social and...
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I Mustache you to Donate
In order to spread awareness about prostate cancer the gentlemen at Imagination have teamed up with Movember.com and are looking as scruffy and handsome as ever. “During November each year, Movember is...
View ArticleCountry Connection
When one of your main concerns is dodging horse manure on the road, it’s hard to think about your next tweet. Six times a year, my wife and I visit her family in Shipshewana, Indiana, a small town with...
View ArticleSpin Me Some Good Content
More and more brands are creating content today. According to a recent Econsultancy report, 90 percent of marketers believe content marketing will be more important next year. Content marketing for...
View ArticleNow That’s Pinteresting
Pinterest? What’s that? Said no one ever. Unless you’ve been living under a rock since 2010, you know what Pinterest is. But, since it’s the giving season, I’ll gift you my knowledge of Pinterest and...
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