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14 Digital Marketing Resolutions for 2014
Digital Marketing Resolutions for 2014 Happy New Year! Here are 14 resolutions to make sure that you find digital marketing success in 2014. 1. Make new friends. Post Penguin and Hummingbird, Google...
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Social Media’s Best Dressed List
Most people watch award shows for three reasons: fashion, celebrities and the awards themselves. And not only do they watch; they talk. People love to express their opinions on what the stars wore,...
View ArticleThe Importance of Documenting a Content Strategy: A Lesson Learned from...
Once upon a time, advertising ruled the world and consumers fell under its magic spell. But soon, consumers and businesses alike woke to a new world where content appeared like a benevolent queen,...
View Article4 Things Metrics Can Tell You About Your Content
Content marketing is truly part art and part science. As a writer and editor, I’m ever so grateful that our brilliant web and social analysts help us up the left-brain ante. So what can metrics tell...
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5 Reasons to Review Year-End Performance Metrics for Digital Marketing
I’ll be the first to admit that when 2014 arrived, all I wanted to do was focus on strategy and planning for the new year. Most exciting ideas that we associate with the start of a new chapter, such as...
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How a Hat Became a Hit During the 2014 Grammy Awards
Live events take on a life of their own on social media. Whether a celebrity makes a controversial comment, dances a certain way or wears something outlandish, people often remember those moments...
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6 Tips to Maximize Conversions on Lead Gen Forms
Sign up and receive a reward. Sounds pretty simple, right? But getting users to complete that sign-up process can be a trick. Why are they so reticent to fill out a form? Think about it: You’ve filled...
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How To Maximize Conversions On Lead Gen Forms – Part II
Did you find “6 Tips To Maximize Conversions On Lead Gen Forms” helpful? Then you are going to love today’s post! Here are the remaining 10 tips on maximizing lead generation conversions. 1. Watch Your...
View ArticleDefining Content Marketing and Public Relations
Recently, blogger Jeff Bullas asked, “Should Public Relations Claim Control of Content Marketing?” PR has long searched for its true identity (PRSA notes, “Public relations has been defined in many...
View ArticleThe Four Sins of Content Marketing Objectives
Understanding that content objectives should be at the heart of every content program is half the battle. Of course, the other half — defining those objectives and measuring against them — isn’t...
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